Blogpost Help

The Importance of a Blog

A blog is perhaps the single most important marketing tool a site owner can have, as long as it is designed and maintained well. It is the place where you provide education and information on a variety of topics that relate directly or indirectly to your business niche. It’s a place to which your current and potential customer can come, read, see, and hear; it’s a place for customers and potential customers to interact with one another, to ask questions and participate in discussions. It’s the place to which you drive traffic from your social media accounts. And, more important, it is the place through which search engine algorithms crawl to determine the quality of the content you post.

Content Trumps Keywords

In the recent past, search engine rankings were a matter of using the most popular keywords and keyword phrases in web and blog content. This obviously came to be horribly abused, as content writers engaged in “keyword stuffing,” especially in their blog posts. Now, new algorithms find such activity and lower rankings of the abusers. These algorithms also now search for frequent high quality content, with only a few keywords implanted logically within that content. If you have a blog, then, you will need to post regularly and smartly, so that your rankings improve.

What Can Do for You

If you do not have a blog, we will set one up on your site, using a great platform (e.g., WordPress) with plug-ins that allow reader interactions, insertion of great media, and links to all of your social media account pages. The goal is to get your “brand” in the public eye and to develop customers and followers who see you as an authority within your niche.

We have a huge group of talented and creative writers from widely diverse backgrounds who love to write. They understand the importance of high quality content, will do the research, and regularly post amazing content to your blog. They will provide “teasers” on your social media pages with links to your blog, to increase traffic; they will insert exciting and fresh media to engage readers. In short, they will make your blog the place to go for information.

Let’s Get Started

Contact us today for a consultation on our blog posting services. Within just a few months, you will see an amazing difference!


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